Leonard Armato formed a group of investors that took over the floundering
Association of Volleyball Professionals organization and salvaged the
2001
season and created a bright future.
"Beach volleyball was the hottest ticket at the 2000 Sydney (Olympic)
Games,"
Armato said. "We want to make sure to keep the momentum going for the
sport in
the United States."
That plan seems to be on track with this weekend's unique event providing
an
ideal opportunity for the AVP to showcase its members and court new
sponsors.
The tournament begins today with a one-day qualifying event at Sunset
Park,
where two men and women will join six seeded players in each category
for
competition Friday through Sunday in an outdoor stadium at the Hard
Rock.
While the AVP uses a two-person format for men's and women's play throughout
the season, the King and Queen event is unique because players change
partners
each match.
When the King and Queen are crowned Sunday and each receives about $25,000
of a
$150,000 purse, it will put the finishing touches on a season that
nearly
didn't happen.
"This year was kind of a try-to-salvage-the-tour year," said Holly McPeak,
who
won the Queen title in 1999 and is the all-time money winner among
women with
$781,000.
"Leonard's group didn't come along until almost midway through the season.
They
wanted to save the season and work on next year."
Beach play gained credibility in the 2000 Olympic Games and has been
declared a
permanent Olympic sport.
It also helped to have someone like Armato, a successful sports agent
who lists
Shaquille O'Neal as one of his clients, commit to resurrecting the
AVP that he
helped start in the early 1980s.
The AVP also made tremendous strides in gender equity when it brought
the
women's tour under the AVP banner.
"In the past, when the tours were separate the men were making a lot
more money
than women, and we're basically doing the same thing," said McPeak,
who was
recovering from jet lag Wednesday after a 15-hour journey to her home
in
Manhattan Beach, Calif., from Australia, where she and partner Lisa
Arce placed
fifth in the Goodwill Games.
"Women have great finesse, lots of rallies, and the men have a great
power game
to watch," she said. "We perform the same sport, but we bring something
different to the table for the spectators."
McPeak, a member of the 1990 UCLA national championship indoor volleyball
team,
has been playing professionally for 11 years. Last year, she won $139,900,
more
than any other male or female beach player.
McPeak, 32, said she thinks she will remain one of the sport's top players
for
at least four years and couldn't think of a better time to be playing.
"I'd love to be involved when it's on the upswing," she said. "I'd like
to
enjoy some of the spoils of all the hard work we've put in for the
last 11
years."